About WhyHunches - The world is changing and yesterday’s rules no longer apply. Our culture is accelerating with social, mobile and other technologies. There is no status quo anymore; there is only a process of change. We are entering a new era, an era where the most important skill is the ability to acquire new skills. Like entrepreneurship; build, measure and learn.
WhyHunches loves changes and we were born with an entrepreneurial spirit, it’s in our DNA. We embrace new technologies and we believe you should follow your hunches, generate multidimensional thoughts and make decisions based on common sense.
WhyHunches’ approach is to come up with a steady stream of disruptive strategies and unexpected marketing concepts, which we turn into valuable long lasting opportunities for your brand. We would like to help you to optimise your brand for the 21st century and we are passionate about helping you to improve your business with better marketing concepts.
Peter van Sabben founded WhyHunches in 2011. He has been working at Red Bull for more than 4 years. During his career he performed a Neuromarketing research and launched Red Bull BPM, an international project that has been successfully implemented in more than 25 countries.